Walmart
I was in charge of social content creation for Walmart’s Corporate Communications channels. It ran the gamut from silly social executions to truly heartfelt human stories.
#MadeInUSA
My biggest victory was convincing the Walmart social team to let me buy a bear suit and go shoot this little video for a #MadeInUSA series they were doing. This one features this allegedly indestructible made in U.S.A. Coleman cooler.
Walmart Private Brands Series
We made a docu-series featuring Walmart’s Private Brand suppliers who manufacture their products right here in the U.S.A. I got to go to factories all over the country and speak with really good folks about the hard work they put in to bring these products to life. For the record, I can still smell the Pure Balance pet food factory every time I think about it.