Google - Stadia Launch
It takes something just shy of divine intervention to get a gamer to consider a different way to play their favorite games. But Google Stadia is difficult to ignore. Everything about the all-new cloud-based gaming platform defies convention, from its form factor to its features. It’s strange, it’s absurd, it’s free to define itself. People are staring. We got weird and it was awesome.
Unthink The Things You Think Are Things
With the guidance of multi-genre performer, comic, musician, and disorienting TED-talker Reggie Watts, each of the Stadia commercials takes us through a visually stunning journey that entertains, informs, and dares us to confront our own complacency when it comes to gaming platforms. And it speaks in a language that’s easy for citizens of the internet to understand: the absurdity of internet culture.
Creative Directors | Josh Smutko & Raul Montes
Copywriter | Ernesto Campabadal
Art Director | Tiffany Lam
