Universal Pictures

The outstanding work we did for Universal Pictures’ Minions and Trolls social channels, especially on TikTok, is what put The Narrative Group on the map.

Minions

After taking the world by storm with the viral #Gentleminions movement, we kept the momentum going by keeping everyone’s favorite evil henchmen at the forefront of TikTok’s trending converstations, delighting millions of followers along the way.

Trolls

Never a bad hair day with these miniscule, musical, mischief makers. We used everything from merchandise to movie clips to light up TikTok with face melting memes and thumbstopping trends (sorry for all the alliteration).