Pet Life Unlimited
Fur-ever Young With Christie Brinkley
The adoption rate of senior shelter dogs is less than half of the adoption rate of puppies. Pet Life Unlimited, a brand that makes pet care and grooming products, wanted to do something about that. So we decided to "glow up" a group of senior shelter dogs to increase their chances of finding the forever home they deserve.
But we knew that it would take more than a shit, shower, and shave to get the public to fall in love. So we collaborated with 70-year-old supermodel Christie Brinkley—who is proof that age really is just a number— to recreate her most iconic magazine covers and generate some buzz.
We launched the campaign in two phases. First, a “glow up” event featuring Pet Life products, a professional fashion photographer, groomers, and Christie Brinkley as our on site supermodel expert to direct the shoot. Then we invited press and popular pet influencers to our Fur-ever Young Adoption Event hosted by Animal Haven pet shelter in NYC, where Christie introduced our sensational seniors to the world.
press:
e! news
access hollywood
page six
people magazine
wpix11 local news
women's day magazine
wwd (women's wear daily)
...and much more