The Original Donut Shop
Treat Yourself First
I managed the creative and strategic concepting, development and execution of The Original Donut Shop’s TikTok channel.
Starting from scratch, we were able to garner millions of views by tapping into native trends and the platform’s spirit of playful experimentation to bring the brand’s message of “Treat Yourself First” to a previously untapped TikTok audience.
Coffee Home Improvement: 1.8M views
Chocolate Chip Cookie Flow: 3.4M views